Search Engines and Customers Want Focused Web Site Content
Article source: http://www.macosx.com/. Used with author's permission.
How do you decide on the content, products and or services you
will promote on your Web site.
Or should I go back one step further and ask why did
you decide to create a website in the first place.
Just thought I would ask to see if you are still on track
or if your Web site has strayed away from the original
reason, product or service you started promoting.
We all know of the importance of owning a Web site
and having the ability to promote our business on the
Many business people working from home require their
own Web site to promote more than one company or product,
so creating your own Web site makes good sense.
Little do many people know what is required to build a
functional Web site, let alone a profitable one.
Most companies hire a web master and have copy writers
and large advertising budgets. So how can you compete?
Lets go back to my first question, what you are promoting
and why are you promoting it.
One would assume you fall in the category of running a
one or two person, small business.
Weather your business started out from a hobby or from
joining an Opportunity, it doesn't really matter.
You will know your own reasons. Then you will have registered
a (hopefully) suitable Domain name, one that described your
business focus or reflected your business, its name or your
Well I hope that is the case, as some domain name choices are
very weird. Some sites use way out names, which have little
or no meaning to the potential customers or site visitors.
Assuming you have a Domain name, hosting and a focus
for your Web site the next step usually involves content
and layout of your site.
Why then is so little thought put into the products and services we add Willie Nillie to our sites.
As an example, if a site is promoting Web site hosting, I would
expect the focus to be Hosting and related services.
There are many hosting related products and services
that could be added to the site.
The idea of any Hosting related Business Web site should
be to provide products, services and information that relate to
Web sites that would be of interest to the site visitors and potential Web site owners.
Here are a few suggestion of possible add on's or value added
products and services that blend in well with a Hosting site.
Domain Name Registration.
Web site Templates.
Web site Builder.
ISP and Dial-up services.
Search Engine Information.
Search Engine Submission.
All these value added products or services will be used by
customers of most if not all hosting companies.
That's probably the main reason I use ItsYourNet hosting as
they have the above list of services available to all their
members or customers. There are many hosting companies
but few that provide a one stop shop when it comes to Web sites
resources and hosting. http://www.ItsYourNet.co.nz
But what I see so often with small business sites are a range
of seeming un-related products and services, hey this is fine
if you are providing a directory or information and links, but my way of thinking is to have a focused site using products or services that complement each other.
How can anyone promote their website if it contains 5 or 6
totally different and unrelated services. It can be done but
will take a little more work!
Over the past few years many marketers have jumped form
one opportunity to the next and have added a new page to
their site to promote the new program they joined and deleted
the old page.
Web sites are a long term way for promoting services as
opposed to sending out email which is a one time promotion.
This is very much hit or miss, depending on ISP Filters
and is even effected on how the receiver is feeling at the
time they receive your email.
Most search engines only allow you to list your home page.
Ok so if you have a small write up of each service on your
home page with links to the various other pages on your site.
This will get your home page listed but not usually on the
first page of search results.
Most search engines list pages dedicated or focused on one
product or service higher than a page containing a product mix.
Good content is equally important for both search engines
and site visitors. You can get past search engines by paying
for placement to get hits or visitors to your site but there are
no second chances with people, prospects, customers, site
visitors or what ever you want to call them. If they don't find
what they want on their first visit. There is little chance they
will return a second time.
The point I am making is that the content of your site plays
a very large part in the successful promoting of your site, so
a little planning and providing value added services for your
customers is a bonus for them and a bonus for your bank
Web sites that have quality content that is focused on a specific
product group or service seems to rate higher in search engines.
The content you place on your site, has, is and will always
be the main factor for successfully promoting and listing
your site in search engines and in motivating your Web site
visitors into making a positive decision and finally it will
determine your level of success too.
May your week be a successful one. PETER GREEN
Editor of ~The INDEX Ezine~
Your Free Weekly Internet Marketing
News, Ideas, Resources and Sources Ezine.